• Madison McClain

The Roaring Twenties: Skincare Edition

Updated: Apr 9

They say that your skin is in its prime in your twenties. The youthful glow and bouncy skin you have when you're young is so easily taken for granted and is deeply missed as the years pass. But what if that youthful glow didn't have to burn out? With the right skincare routine and makeup products, you can be 30 and thriving, 40 and fierce, and 50 and fun. The sooner you start exercising good beauty habits, the less you'll be reminiscing over your twenty-year-old self's skin. These are our favorite techniques and products that everyone should know about and use.


The importance of sunscreen can't be stressed enough. It protects your skin from harmful sun exposure and maintains the overall health and appearance of your skin, need we say more? Well, we will. Wearing sunscreen not only protects your skin from sun damage, but it also prevents premature aging and wrinkles, PLUS it reduces the risk of skin cancer. You can use sunscreen as a face primer under your makeup, or use foundations that have SPF incorporated into them.

Moisturize, Moisturize, Moisturize - But Not Just Your Face

Moisturizing is vital for the upkeep of healthy and glowing skin. Skin is the body's largest organ and requires regular maintenance and attention to prevent blemishes, premature aging, and other inconsistencies of the skin. But it's not just about the moisturizer, it's about when you moisturize, where you moisturize, and what's in the moisturizer.

The best times to moisturize are after a shower, bath, shave, or exfoliation sesh. Hot water strips your skin of all its moisture and oil, leaving it dehydrated. We all love a long hot shower, but the hot water isn't ideal for our skin. You can skip leg day, but NEVER skip moisturizing.

In terms of what to look for in a moisturizer, it's important to know which vitamins and ingredients are the best and worst for your skin type. Some must-have ingredients include lanolin, petrolatum, glycerin, Vitamin D and C, and collagen. Ingredients to ignore are fragrance, silicones, mineral oil, and fatty acids. Not only is it important to know what to look for and avoid in a moisturizer, but it’s also important to look for a moisturizer that appeals to your skin type. Oily, dry, or mature; there’s a moisturizer for everyone.

In terms of where to moisturize, it's not just your face that deserves special attention. NEVER neglect your neck. The neck and the hands are the first areas of skin to start showing signs of aging, so when shopping for that perfect moisturizer, go ahead and pick up a hand cream or two. There's nothing worse than looking young up top and older down below. Don't neglect the neck or else she will expose your secrets.

The Jade Roller

So, what exactly is a jade roller, how do they work, and why do they keep showing up in ads on my social media feed? Jade rollers have been used by the Chinese since the 7th century. They boost blood circulation in the face, reduce swelling and puffiness, and prevent premature aging and wrinkles. A good way to think about how jade rollers work is by using a rolling pin for dough. They flatten and smooth out any inconsistencies in the dough and give it a clean surface. The jade roller is essentially a dough roller for your face, giving you a smooth, wrinkle-free surface. Jade rollers are a quick cure for daily skin struggles such as dark circles under the eyes and morning puffiness.

As for why they may keep popping up on your social media feed, our phones listen to us talk, and even your phone knows that your skin might need some help.

Concealer For The Bags We Wish Were Designer

We all know the bags we're talking about. Those little (or not so little) dark and unflattering circles that sit right under your eyes for all to see, revealing to the world your lack of sleep, or so you think.

A common misconception with under-eye bags is that they’re due to lack of sleep, and they definitely can be, but a lot of the time they’re due to other things, such as dehydration, sun overexposure (going back to the importance of sunscreen), allergies, or from staring at a phone, TV or computer screen for too long. When you see those dark circles, your body is trying to tell you something, and you'll have to ask yourself is it sleep? Is it dehydration? Do I watch too much Netflix? The good news is that dark circles are very curable. Some sleep, water, and a really good concealer are all you need! I used to never use concealer, but boy did my life change for the better when I finally started.

When looking for a concealer, always look for one that is one to two shades lighter than your skin tone. It sounds crazy but just trust us. As soon as you start blending, it'll look perfect - it's magic. When applying and blending the concealer to cover your dark circles, it's important to dab, not rub or smear, to blend the concealer. Rubbing or smearing anything, whether it's concealer or moisturizer under your eyes, can cause future issues as that layer of skin is very thin. To avoid this disaster, use your trusty beauty blender or ring finger to dab the concealer in.

Beauty Doesn't Have to Break The Bank

When watching celebrity or beauty guru makeup tutorials, you'll quickly notice that their products may differ from your own. Their brands may sound a little more like Chanel, Laura Mercier, La Praire, or YSL. Although we all love to partake in life's luxuries, it isn't always doable. Drug store makeup is still makeup, and sometimes it's even better than the expensive stuff. If you find a product that works for you, stick with it! Don't feel like you have to go bankrupt because Chanel bronzer is $50 and you only have $50.44 in your account. They say beauty is pain, but it doesn't have to hurt your bank account.

A Little Less of Everyone Else And a Little More of You

Your teens and twenties often revolve around following the latest trends and trying to look like everyone else you see, even more so now with the rise of social media presence. It’s always ok to try new things and be daring, but stay true to what works for you. At the end of the day, you’re the one who knows your face and your skin the best, so it’s okay if what is life-changing to someone else doesn't have the same result on you. You’re you, and they’re them. The best piece of advice we can give you is to find your favorite feature and highlight it in your everyday look.

Take advantage of your twenties. It’s never too early to start caring for your skin. Preventative care is much easier than trying to cover wrinkles or spots that could’ve been avoided by using sunscreen and a good moisturizer. Take care of your skin because it’s the only skin you’ve got.

We want to know your favorite skincare tips! Comment down below and share.

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